Kaleigh is a social-obsessed Brand Marketing and Influencer Strategy Lead with 8+ years experience building digital-first marketing strategies. 📱
Currently Vice President, Executive Social at Teneo.
Previously Digital Director at Strike 2 by SourceCode Communications and Associate Director of Digital for P&G Practice at MSLGroup.
About
With 8+ years of consumer PR experience, Kaleigh specializes in brand social strategy, influencer marketing and 360 digital storytelling.
#KeepHerPlaying
As part of the Always #KeepHerPlaying campaign, which focused on keeping girls from dropping out of sports at puberty, Kaleigh worked with Gen-Z TikTok creators to share coaching advice that lives in their head rent-free from their time in sports. Creators shared funny, heartwarming stories that demonstrated the benefits of staying in sports – and each view triggered a donation to the YMCA.
@yoleendadong | 16.1 Million followers
#KeepHerPlaying on TikTok received 4.1 Million views
Always Social Strategy Rebrand
Kaleigh led a rebrand of Always’ social media presence inclusive of redefining the mission, persona and TOV, content pillars, platform strategy and refreshed look, tone and feel.
This process began with an in-depth competitive audit and social listening and ended with a brand ‘playbook’ that guides all external social comms.
From this…
to this.
In the first 6 months online, the results were impressive:
Always’ Instagram doubled in engagement rate, reach and impressions, quadrupled total engagements, and follower count increased by 16%.
Real-Time Social Engagement
During the Facebook + Instagram blackout in Oct. 2021, Kaleigh was in the middle of drafting a note to clients about needing to pause content when she spotted an opportunity to engage. Tampax replied to Twitter’s “hello literally everyone” with a response that was dubbed the ‘winner of the day.’ The success was unlike anything Tampax had seen on Twitter before - receiving not only hilarious consumer engagement, but also earned media coverage and crossover into other social platforms, as seen below. Engagements on Tampax’s tweet outperformed Twitter’s usual heavy-hitters, including the likes of Starbucks and Nike.
Tampax’s success can be traced back to a few things:
Identifying the opportunity and executing within 20 minutes
Using a product truth to connect to a real-time moment in an authentic way
Not using the opportunity as a moment to ‘sell', but staying focused on entertainment
Simple, straightforward language
An unexpected voice
AMA
Kaleigh is passionate about helping brands and influencers grow and evolve their social media presence to build engaged audiences. She’s excited to partner with emerging platforms and about the future of social content.
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